Barentz Promotes Alessandra Massetti to Technical Sales Specialist– HI&I

Barentz, a leading global specialty ingredients solution provider, promotes Alessandra Massetti to Technical Sales Specialist – HI&I, North America team.

Alessandra joined Barentz in October 2020 as a Lab Chemist, where she quickly distinguished herself through her technical expertise and collaborative approach.

Alessandra holds a degree in Chemistry with a specialization in organic synthesis from Florida Atlantic University (FAU), graduating with honors. She is also ACS-certified and was awarded two undergraduate research grants. Her work has been published in The FASEB Journal. During her academic career, Alessandra participated in four research projects within FAU’s Department of Chemistry and Biochemistry, with a focus on drug development for Alzheimer’s disease and breast cancer. She also gained clinical experience as an intern phlebotomist at Boca Regional Hospital and through the Broward College Nursing Department.

“I’m excited to have Alessandra in the role of technical sales specialist.  Her strong technical acumen, customer focused mindset, and dedication to delivering results will have immediate impact to the business,” said James Tyrakoski, Vice President, Floor Care Coatings.

In her new role as Technical Sales Specialist, Alessandra will serve as a vital link between Barentz’s technical and commercial teams, supporting customers in the development and optimization of innovative floor care and coatings formulations. She will provide hands-on technical guidance, help troubleshoot formulation challenges and recommend ingredient solutions tailored to customer needs. Her ability to translate complex chemistry into practical, results-driven solutions will be key to driving customer success and strengthening Barentz’s technical value proposition.

About Barentz

Barentz is a leading global specialty ingredients solution provider. The Company sources branded specialty ingredients from leading manufacturers worldwide and its ingredient experts provide value-added technical support which includes pre-mixing, blending, ingredient formulation and ingredient testing from its state-of-the-art, customized formulation centers and application laboratories in EMEA, Americas and Asia-Pacific.

Established in 1953, Barentz has operations in more than 70 countries with a strong presence in Europe and North America, and a rapidly growing network in Latin America and Asia-Pacific. With a turnover of circa €2.4 billion, Barentz employs around 2,700 people worldwide and serves over 27,000 customers. For more information, visit: www.barentz.com.